Instructional Designer & Learning Experience Designer

I make the complicated click.

With nearly 20 years of experience, I blend creativity, technology, and human-centered design to build solutions that engage learners, solve real problems, and deliver measurable results.

Because great learning isn’t just about what people know—it’s about what they can do.

Amy Blankenship

Designing for transformation

Learning built around people and purpose.

01

Human-centered

I begin with the learner—their needs, context, and the moments when new knowledge must become useful action.

02

Technology-driven

I use technology thoughtfully to create accessible, scalable learning experiences without letting the tool overshadow the purpose.

03

Collaborative

I partner with subject-matter experts, cross-functional teams, and stakeholders to build trust and turn shared knowledge into effective learning.

04

Iterative

I use ADDIE and Agile practices to test, refine, and adapt solutions as learner and business needs evolve.

Expertise

From strategy to experience.

I develop comprehensive instructional materials and digital learning tailored to diverse learner needs.

Learning strategy

Connecting learning goals to practical needs, audience context, and the wider business objective.

Experience design

Creating e-learning, microlearning, scenarios, application training, video, and visual resources.

Content development

Organizing complex information into clear instructional materials and coherent learning paths.

Digital delivery

Working with AI-assisted tools, accessibility practices, and SCORM and xAPI standards.

SELECTED WORK

Selected work. Different challenges. Real design thinking.

An in-depth look at the decisions behind selected learning experiences. More work is available in the full portfolio.

How I work

Transformation doesn’t happen in silos.

The strongest learning solutions come from close partnership and a shared understanding of the problem.

I work with subject-matter experts, product owners, developers, cross-functional teams, and stakeholders to shape accurate, relevant experiences. ADDIE and Agile practices provide structure while leaving room to learn, iterate, and respond as needs change.

Goals & culture

The principles behind the work.

Innovation

I explore tools, technology, and AI to solve complex learning challenges with purpose.

Trust

I create experiences learners can rely on to be accurate, applicable, and meaningful to their work and growth.

Empowerment

I design learning that aligns with strategic goals and helps people build confidence in what they do next.

Professional goal

To collaborate with organizations on impactful learning solutions that support success and continuous improvement.

Resume

Current resume

View Amy's most recent resume, kept up to date as her experience grows.